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Retention Cohorts

Do users keep coming back after their first bet? Cohort analysis.

Last updated: 2026-03-02 06:01 UTC • Auto-updates daily via AWS Lambda

Key Insight
Moderate retention. Users see value but may need more engagement hooks.
Week 1 Retention: 14.5% | Week 4 Retention: 4.3%
100.0%
Week 0 (First Bet)
14.5%
Week 1 Retention
5.4%
Week 2 Retention
4.3%
Week 4 Retention

Weekly Cohort Breakdown

Each row = users who placed their first bet that week. Columns = % who scanned bets in subsequent weeks.

Cohort Size Week 0 Week 1 Week 2 Week 3 Week 4 Week 5
Dec 2212100.0%8.3%8.3%0.0%0.0%8.3%
Dec 2924100.0%29.2%8.3%8.3%8.3%8.3%
Jan 0551100.0%13.7%5.9%3.9%2.0%5.9%
Jan 1217100.0%11.8%5.9%5.9%5.9%5.9%
Jan 1913100.0%7.7%7.7%0.0%0.0%0.0%
Jan 2640100.0%10.0%12.5%7.5%5.0%-
Feb 0235100.0%14.3%0.0%2.9%--
Feb 0937100.0%5.4%5.4%---
Feb 1631100.0%12.9%----
Feb 2325100.0%-----
Average-100.0%14.5%5.4%4.8%4.3%3.9%
Good (≥20%)
Moderate (10-20%)
Needs Work (<10%)
Retention = % of cohort users who scanned at least 1 bet in that week